Sales Scripts
Permanent Lighting Door-Knocking Script
June 1, 2026 · 6 min read
A short, honest script for selling permanent roofline lighting at the door — without sounding like a brochure.
The opener
Rep:Hey, my name's [name] with [company]. I'm not selling Christmas lights — I'm out talking to homeowners about permanent roofline lighting. Have you seen those homes that look lit for the holidays but the lights are actually built into the roofline?
Homeowner:Yeah, I've seen those.
Rep:Cool — that's exactly what we do. Quick question: would your home be a front-only setup or would you want the full wrap around the back too?
Qualifying
- Is the home one story or two? (affects pricing)
- Front-only or full-wrap?
- Is there an exterior outlet near the controller spot?
- Is the spouse home or part of the decision?
Handling the price flinch
Homeowner:How much does this run?
Rep:Honest answer — it depends on linear footage and story height. For a home like yours I'd be looking at a range, and I can pin that down in 10 minutes with a quick sketch. Want me to do that now or schedule a callback when your spouse is home?
The close
Don't close on price. Close on the next step: a sketched quote, a callback, or a spouse-present visit. Log it in Territoryly with the next follow-up before you walk away.